From September 13 to October 12, the pop-up store for Jay Chou's official anime-style IP, "Chou," makes a grand entrance at the North Block of Shanghai Jing'an Joy City, featuring a stunning, over 6-meter-tall themed installation at the entrance. Inside the pop-up, you can choose from over a hundred limited-edition merchandise items, including twelve zodiac sign blind boxes, plush keychains, phone grips, and other trendy goods. The "Twelve Cute Generals" series is also set to be released soon, keeping fans busy shopping! In addition, check-in installations and limited-edition bus routes will be available at locations like the Oriental Pearl Radio & Television Tower, Shanghai Museum, Yongyuan Road neighborhood, Metro City, Xujiahui, and Half Marathon Suzhou Creek Park, creating a city-wide interactive experience. With Jay Chou's concert approaching, Shanghai is buzzing with coordinated activities. Eat, drink, play, take photos, and shop your way through the city as it transforms into a romantic "pink ocean."
Whether you're a die-hard "Chou" fan or just love checking out new spots, you won't want to miss this pop-up and interactive event! Come pick your favorite spot, meet "Chou," and join Shanghai's trendiest pink carnival