Are you ready to master 
The New Sell to Small Business
?
Then mark your calendar for the 
sixth annual B2SMB Institute Leaders’ Forum
 
in Sonoma May 14 and 15, hosted by the B2SMB Institute and its Member Brands.
The Leaders’ Forum is more than a typical B2B conference—it’s your top-to-top networking and strategy exchange for Senior Executives driving sales to Small Business 
at scale
.
No doubt about it: SMBs are the 
toughest 
sell on Planet Earth. Tough to reach, tough to engage and qualify, tough to close and keep - and 19 Million (!) new Entrepreneurs set up shop since 2020! No doubt B2SMB Pros like you are facing a challenging “New Sell.”
That's why we're gathering your Peers to learn from each other what’s
 working
 - and what’s 
not.
The 
New Sell to SMB
 Agenda includes:
A State of the AI Union - SMBs 2025
 - A core focus of 2024 rolls to 2025: how does AI impact what and how we sell to SMBs? A full slate of SMEs, Panels & Workshops.
A View from the Market Top 
- Leaders want to hear from Leaders. As always, we bring you the most Senior-Execs for their POVs, and time for Q&A/discussion.
Strategic Media Excellence 
- We’re in SMB-media choice overload, so we’re bringing in the channel reps, the pubs, the Agencies and more to sort it.
Welcoming All Influencers
 - SMB Influencers - the ones that actually have audiences - would like a word with you. An open-air Meet-and-Greet.
Invaluable Verbatims
 - we'll reprise our most popular segment of 2024' Leaders' Forum: a panel of local Small Business Owners to tell us what's on their minds, on their to do lists, and on their radar. Best dialogue ever.
DON'T WAIT
 - our 
2024 event
 sold out fast. Secure your ticket now and join the movement redefining how SMBs - and those who sell to them - succeed.
Frequently Asked Questions
We’ve been doing this for a while, and we've got some answers for the most FAed Qs lobbed our way.
Will I really 
meet
 people?
 
Let’s start at the fact that you will actually 
meet
 people - not just grab an obvious glance at their name-tag on the run. We intentionally keep the attendee list limited, so you can actually make genuine connections with 
everyone. 
You are amongst peers from a wide spectrum of brands (see 
2024’s event page
 for clues.) We’re all naturally impressed with the fact that you love this B2SMB space as much as we do, and even more the SMBs that we serve. Lastly, many of our attendees have been here before - some for years - and they know how to welcome you. And if all else fails, submit to host Dave Walker’s “grab and deliver” with a “Hey, I gotta introduce you to ______.”
What’s expected of me?
Expected
 is such a strong word, but here’s our advice. You are experiencing that rare occasion as a professional when no one is evaluating your performance or clipping your wings for sport. It ain’t often you are amongst peers who genuinely want to give and get 
help
. Bring your curiosity, your candor, your humor and your you.
How do I meet Attendees ahead of time? 
First, try our 
LinkedIn Company Page
, follow and scan our growing community there. Beginning mid-April, we’ll launch registration for our 
“Meet Your Fellow Forum-Goers”
 program, where you can choose the attending Brands you’d like to connect with and we’ll make a warm intro via e-mail on your behalf. But like Match.com, this service is 
opt-in
 for both parties. As we think everyone would want it. As attendees commit we will update almost daily what new brands are joining us.
What’s the dress code? 
We like to call it Cali-Casual but you are as likely to see jackets and stylish outfits as you are polo shirts and sundresses. We do scissor gentlemen’s neck ties so you are forewarned! IT GETS COLD in the morning and at night, so dress in layers and for heaven’s sake bring a sweater/coat if you are naturally cold-blooded. Expect sunshine-soaked highs of 78-82 F and nights 50-55 F. 
I’d like to set up some sales meetings at the event. Cool? 
No. The Leaders’ Forum is a “sales pitch free” zone. We strongly discourage organizations and individuals whose sole reason for attending is to sell services to our Attendees. And we check
 all
 of our attendees ahead of time. While some may feel put off, we started the Institute as an antidote to a typical B2B event, where those being “sold” played duck-and-cover from the Sales folks. We don’t have Sponsors buy time on our stage to say/pitch whatever they want. That said, we do heartily encourage 
Partnership
 discoveries and dialogues, and we hope our attendees can and will draw the distinction and respect the no-pressure vibe we work so hard to create.
What events outside the main agenda are there?
 +
First let’s talk about food. And wine. Those are events. We’ll be catering morning and noon and end-of-day (reception) on Day 1, morning and noon on Day 2. And karaoke or some such nonsense later on Night 1. Our Leaders’ League hosts an invite only Dinner on our first day as well (RSVPs are sent out about a week before the event.) We will try again to host a golf outing the afternoon of Day 2, so raise your hand if interested 
early
 please. Lastly, we purposely time the event for perhaps the most beautiful week in Wine Country. Arrive early, stay the weekend.
How do I best prepare for the logistics of the event?
You’ll see a list of hotels near the bottom of our event page. So there’s that. We’ll also send you an Attendee kit about 2 weeks before the event that features descriptions of our venue, maps of Sonoma and the wider Bay area, links to all our social platform and our in-event networking app. We have a great on-site and back-at-home team to help you get the most out of your Leaders’ Forum.
Will copies of presentations be provided?
Yes - our site will post the slideware presented within a week of the event. Our current plan is to video our keynotes and provide with their permission. If you are looking for a great handheld AI transcription tool, we really like 
Plaud
. 
Information Source: The B2SMB Institute | eventbrite

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