Zurich, Switzerland. Zurich, Zurich. It is the largest city in the Swiss Confederation, the richest city in Europe and the most livable city in the world. Zurich is the representative city of Swiss banking industry and one of the largest financial centers in the world. There are headquarters of more than 120 banks around the world. The air here is fresh, the scenery and the lake are beautiful, and there are long-standing alleys, medieval churches, docks, parks and gardens.