더 소호 호텔 펌데일 호텔(The Soho Hotel, Firmdale Hotels)

Visited for a birthday afternoon tea, having experienced one at its sister hotel the Ham Yard. All staff lovely, nice atmosphere however the afternoon tea was not great - only 3 finger sandwiches, two of the cakes tasted wrong (the mousse was weird and Christmas cake was not Christmas cake!), scones were good. £45 is a lot for this experience. Thank you to staff for bringing me out a birthday Madeleine cake.

I really wanted to like this hotel and give it a higher rating. Among the good things about it: - Very nice room design. - Huge, comfortable and modern bathroom with a dedicated shower. - Nice restaurant. - Great staff (no complaints about anyone whatsoever). - Great location: it is within walking distance to everything we wanted to see, is close to no less than four subway stations and the British Museum. The last point is also a huge drawback. While its location is convenient in terms of distance, the entire block around it consists of dirty, garbage-strewn and graffiti-laden narrow streets that house almost exclusively bars and restaurants. In the evening, on all four nights we were there, this area turns into a wild zoo, with packed, overflowing crowds next to many bars shouting into each other's ears in a futile attempt to have a conversation, while drinking alcohol outside. Don't get me wrong, we never felt unsafe - but it is such an unpleasant area to come to, that we dreaded going back to the hotel every evening after exploring the city. The second big problem is water-related. We were there on relatively hot days (~29C), and the only water provided were two tiny 330mL bottles with turn down service. When I asked the concierge whether tap water is drinkable because we don't have enough, the answer I got was basically this: "We provide two bottles with the turn down service, and if you need more, you can purchase two more from the mini bar in the suite". Now, I don't know about you, but after paying 800 euros a night in a 5-star hotel, I expect something as basic and vital as water to be free in any reasonable amount that I need. The answer I got about purchasing more (overpriced) water is simply insulting. The correct answer should have been: "How many bottles do you need? We'll get them to you shortly." Because of these two issues, we likely won't be coming back.

The room lighting was dark! We had to go to the toilet to read some document. The thermostat controller is really old type, control was very poor. Toilet flush needed mighty push! I wouldn’t return to this hotel.

The hotel is excellent, the bed is a dream, the restaurant is delicious, but it’s the concierge who makes all the difference in the visit! Thanks for the impossible to get restaurant reservations, the gorgeous flowers sent to a friend, and the recommendation to get the shrimp at the nearby Tamarind Kitchen. The visit went from good to great because of the concierge’s help. Thank you, Greg.

Wonderful hotel! Fabulous decor, very welcoming and friendly staff. Perfect location. The concierge went above and beyond for us in booking a private tour and many restaurants as well. We had breakfast delivered most Mornings and the food arrived as ordered and on time. Delicious and healthy options were available. The bed was very comfortable and the room and bathroom sizes were generous. I used the gym almost daily and it was clean and well equipped. My only recommendation is to ask for a top floor room if you are a light sleeper as if there are guests above you, you might be awakened by their doors closing or walking around. We would highly recommend this boutique hotel to all! 5 ⭐️!

The Soho Hotel is my new favorite London hotel. My family of 4 (2 adults, 2 teens) recently spent a week here and we all loved it. It's stylish, luxurious, comfortable, casual but cool, and the service is top notch. The concierges helped me and our family with recommendations, tips on transportation and tourist destinations, and even facilitated a pizza delivery for my kids so the adults in our group could go out. The breakfast was amazing and we had a daily credit that was more than enough per person. The location is smack in the middle of Soho, but also down a quiet alley so you get the best of both worlds. 5 stars all the way, you can't go wrong here.

Stunning five star hotel.Excellent central location in central London.Very generously proportioned rooms including very stylish room finishes and fabrics.The bed was super comfortable.The Bathroom was very high quality.Make certain you sample the GB Pounds 45 Breakfast which was super tasty.Attentive staff.

The Refuel Bar and restaurant in The Soho Hotel is a charming and elegant oasis in the heart of Soho. The main course of cod was superb! The bread was fresh and so good that we took it home with us! The staff were very friendly and made us feel very special.

Simply amazing. I'm in town frequently and alleays pop into The Soho for a meeting, a drink or cocktails pre theatre. Yesterday evening we had a family dinner. The staff at The Soho are incredible and the setvice second to none. The food was simple and elegant, with just the right amount of choice. Alex and the restaurant team went way beyond.